Glossary – Advertising

accroche – catchphraseagence de publicité – advertising agencyappui – endorsementattirer – to attractattrayant, seduisant – attractiveaxe psychologique – appealcampagne de provocation – teaser campaignconcevoir une campagne – to create a campaignconvaincre – to convincecouverture médiatique – media coverageévocateur – evocativefaire de la publicité – to advertisefaire passer le message – to get the message acrossheure [...]

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