Business English word of the day: Benchmark

benchmark : point de référence

Benchmarking is looking at other companies, including competitors, to analyse what they are doing well, and seeing if it would be possible to implement similar, or better practices in one’s own company.

“If we are going to survive in this economy, we really need to be the benchmark that our competitors look to with envy”

“Bentley cars are the benchmark in luxury cars”