Business English word of the day : copywriter

December 16, 2009   |   Posted by profanglais

copywriter : rédacteur publicitaire Copywriting is the activity of writing texts for advertising. Copywriters may write adverts that appear in newspapers or magazines or the scripts for commercials on television or radio. The word ‘copy’ can be applied to any text in a business context, be it promotional articles, web pages, sales letters etc.

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Business English Word of the day: Advertising

November 24, 2009   |   Posted by profanglais

Advertising : la publicité Advertising is the action of making potential customers aware of one’s product. Types of advertising can be television and radio commercials, advertisements in magazines and newspapers, billboards in the streets and on bus-stops, banner on websites. An advertising agency : agence publicitaire An advertisement (an advert, an ad)  : une publicité [...]

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