Trade fair : salon (professionnel) Trade fairs are organised so that companies can show their products to journalists, investors and consumers. A company has a stand where visitors can learn about the company and its products. In the automotive industry, car manufacturer show off their new models at a ‘motor show’. The Detroit Motor Show [...]
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Retail : vente en détail Retail is the word we use to describe the business of selling products to the public from the company’s premises, in other words, a shop. We call large chains of retail outlets (like Célio, Claire’s Accessories etc) “high street retailers” as they are present in the high streets (rue principale) [...]
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Wholesale : vente en gros Wholesaler : grossiste A wholesale business is a business that sells products to other businesses, and not directly to the public. For example, a shop keeper goes to a wholesaler to buy stock for his shop. A business that operates like a shop, but only sells to professionals is called [...]
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Bonus : prime A bonus is a payment made in addition to one’s basic salary. It is often used as a reward for good performance. A bonus is not the same as commission which is money earned as a percentage of sales made. Only sales staff, therefore, make commissions, whereas any employee can earn a [...]
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AIDA is an acronym, a word made of the first letters of a group of words or a phrase in order to shorten them. AIDA is used to describe the steps a salesman should take in order to achieve a sale. The letters of AIDA stand for these words: Attention Interest Desire Action A good [...]
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point of sale : the place where a sales transaction takes place Related terms: EPOS : electronic point of sale. This refers to the technology used to process the transaction, including controlling stock. Each time a product’s bar code is scanned, the information is used to show the sale price and send information to the [...]
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credit crunch : une période quand il est plus difficile d’obtenir un crédit, souvent pendant une crise économique, et souvent lié à des mauvaises décisions des prêteurs… “Many small to medium size companies are suffering because of the credit crunch. The banks have decided only to lend to low-risk companies” “The present credit crunch is [...]
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strike : grève to be on strike : être en grève to go on strike : faire grève a striker : grèviste Examples: “French railway workers are on strike today for better working conditions” “Strikers have blocked the entrances to the factory and say they will stay until their claims are satisfied” “Some employers in [...]
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black hat (seo) (chapeau noir) : illegal or dishonest ways to get one’s website highly ranked in search engines. The activity of improving rankings is called search engine optimization (SEO) When an internet company uses black hat SEO techniques, they are trying to trick the search engines by over-exploiting the search criteria. A good, honest [...]
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Mailshot (anglais britannique) : mailing A French-speaker would naturally think that when he uses the word ‘mailing’ he is using the same word that an English-speaker would use. This is not the case. ‘Mailing’ for me is an activity – the gerund form of the verb ‘to mail’. It is not possible then (at least [...]
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