Wholesale : vente en gros Wholesaler : grossiste A wholesale business is a business that sells products to other businesses, and not directly to the public. For example, a shop keeper goes to a wholesaler to buy stock for his shop. A business that operates like a shop, but only sells to professionals is called [...]
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Bonus : prime A bonus is a payment made in addition to one’s basic salary. It is often used as a reward for good performance. A bonus is not the same as commission which is money earned as a percentage of sales made. Only sales staff, therefore, make commissions, whereas any employee can earn a [...]
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Supplier : fournisseur A supplier is an individual or a company that supplies another company with products or raw materials. Almost no company can do everything itself, so it calls on the services of others to obtain what it needs. Some companies are in the business of assembling rather that manufacturing. A good example is [...]
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copywriter : rédacteur publicitaire Copywriting is the activity of writing texts for advertising. Copywriters may write adverts that appear in newspapers or magazines or the scripts for commercials on television or radio. The word ‘copy’ can be applied to any text in a business context, be it promotional articles, web pages, sales letters etc.
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AIDA is an acronym, a word made of the first letters of a group of words or a phrase in order to shorten them. AIDA is used to describe the steps a salesman should take in order to achieve a sale. The letters of AIDA stand for these words: Attention Interest Desire Action A good [...]
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This video is about the current economic crisis. It gives a good overview of the vocabulary you need to discuss this subject in English. Credit crunch: see business English word of the day for 11th December 2009. Meltdown: débâcle financière subprime mortgage : crédit hypothécaire accordé à des emprunteurs très peu solvables
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point of sale : the place where a sales transaction takes place Related terms: EPOS : electronic point of sale. This refers to the technology used to process the transaction, including controlling stock. Each time a product’s bar code is scanned, the information is used to show the sale price and send information to the [...]
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credit crunch : une période quand il est plus difficile d’obtenir un crédit, souvent pendant une crise économique, et souvent lié à des mauvaises décisions des prêteurs… “Many small to medium size companies are suffering because of the credit crunch. The banks have decided only to lend to low-risk companies” “The present credit crunch is [...]
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strike : grève to be on strike : être en grève to go on strike : faire grève a striker : grèviste Examples: “French railway workers are on strike today for better working conditions” “Strikers have blocked the entrances to the factory and say they will stay until their claims are satisfied” “Some employers in [...]
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black hat (seo) (chapeau noir) : illegal or dishonest ways to get one’s website highly ranked in search engines. The activity of improving rankings is called search engine optimization (SEO) When an internet company uses black hat SEO techniques, they are trying to trick the search engines by over-exploiting the search criteria. A good, honest [...]
Categories: business | Tags: anglais affaires, anglais informatique, black hat, business, chapeau noir, search engine optimization, seo | 2 Comments »
Mailshot (anglais britannique) : mailing A French-speaker would naturally think that when he uses the word ‘mailing’ he is using the same word that an English-speaker would use. This is not the case. ‘Mailing’ for me is an activity – the gerund form of the verb ‘to mail’. It is not possible then (at least [...]
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Utilisez le bouton ‘pause’ pour ralentir la vidéo!! vocabulaire balance sheet (bilan) assets – tangible/intangible (actif) liabilities – short term/long term (passif) profit (bénéfice) profit margin loss (perte) debt gross (brut) net pretax (avant impôts) after tax (après impôts) part one of this series is here: accountancy vocabulary
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