Business English word of the day: AIDA
AIDA is an acronym, a word made of the first letters of a group of words or a phrase in order to shorten them. AIDA is used to describe the steps a salesman should take in order to achieve a sale. The letters of AIDA stand for these words: Attention Interest Desire Action A good [...]
Categories: business | 
Tags: AIDA, anglais affaires, business, techniques de vente | 
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