How to write effective sales letters (anglais professionnel)

It is imperative for a web business owner or entrepreneur to effectively write a sales letter. The strength of your sales writing can affect whether fortunes will be made or lost online. You need to be able to convey a message that will convince your buyers to purchase your product. It doesn’t matter how great your product is, if you can’t write an effective sales letter, your buyers will never know what they’re missing. Here are some free examples of sales letter tips which will revolutionize your sales letter writing ability.

1) KNOW WHO YOU’RE WRITING TO

Understand who You’re Writing to & your Reason for Writing to Them: This is an extremely important step and is often overlooked. You must be able to understand who you’re writing to.

They don’t care about how wonderful your product is, they want to know, how will I benefit from this product? How will it make my life easier? When you’re writing, write about your potential buyers problems and challenges and not about your own personal excitement about the product.

2) CREATE A HEADLINE THAT STOPS THEM DEAD IN THEIR TRACKS

The headline is a crucial part of a sales letter and yet many web writers unfortunately just try to come up with something in a hurry. Think about it. If people aren’t interested in the headline, then why on earth would they want to continue reading?

How do you expect them to buy anything when they’ve already moved on? The headline needs to explain it all. Tell your buyers the crucial details such as what, how to, how many, whatever it is that may be considered crucial.

For example: How to ___ in 10 days or __ Steps to a New ___. Fill in the blanks with your product details. Write at least 100 different phrases similar to those mentioned. Adjust them to suit your needs and then select your top 20. Have someone else read them and have them select the top 10. Then find someone else, such as your kids, and have them decide the best one. Work hard and learn to create the best headlines.

3) CREATE A COMPELLING INTRODUCTION

In the introduction, introduce yourself to your readers. Write about your qualifications and your achievements. Discuss a problem, tell a story with a problem and then write about how your product is able to fix the problem and/or situation.

4) USE POWERFUL TESTIMONIALS

There’s a quote I heard that goes like this, “products tell, stories sell.” Make sure to include at least several testimonials (or stories) from various people who have purchased your product and were left satisfied. Include at least 3 and there is no maximum for the testimonials, the more the merrier!

5) BEST BENEFITS

Explain to your prospective buyers what this product will do for them. Write about how they will benefit from this product, how their life will improve as a result of buying this product. Don’t write about the product, write about your customer.

6) PROVIDE A 100% IRON CLAD MONEY BACK GUARANTEE

Offer an unconditional guarantee. Your online customer doesn’t know you and will probably never come face to face with you. So what makes you think that they can trust you? They can’t. But at least with an unconditional guarantee, they’ll feel more at ease and inclined to buy your product.

7) MAKE EASY FOR THEM TO PURCHASE

Make it easy as convenient as possible to purchase and ask for the sale: Give them details. Let them know how to order and when to expect delivery. Include several links and accept different methods of payment. Try to make it as simple as possible for them when they are buying, you want to have the least amount of clicks in order to make their final purchase.

So those are the steps to free examples of sales letters. Start writing your sales letter today. Don’t just stop at one. Write at least 1 a day for 1 month straight. After the month, re-examine all of your sales letters and take the best parts from each one and you will have a magnificent sales letter. With time and repetition, the process will become easier and you’ll be more comfortable with writing sales letters.

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